The 90-Day Sprint
The most common ESG mistake: launching a five-year vision with no short-term proof to back it up.
Days 1 to 30: Audit. Review current operations, vendor relationships, and facilities. Find the inefficiencies you can actually move.
Days 31 to 60: Focus. Pick one target with a hard number attached. Not five initiatives. One. “Reduce single-use plastic packaging by 25% across shipments.” “Move office energy use to 100% renewable.” “Cut outbound shipping emissions 15% through consolidated logistics.”
Days 61 to 90: Measure. Track the baseline closely enough that you can prove the exact delta you delivered.
One focused 90-day win builds internal momentum and gives your sales team a real, data-backed story to tell, instead of another slide nobody believes.
If you had to pick one 90-day target for your business right now, what would it be?
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