At the end of 2013, we started working with Grab shortly after they received their series A funding. The startup was the 3rd ride ride-hailing app to enter the Thai market after Uber and Easy Taxi. When we sat down with Nina Teng, Grab’s Public Affairs and Regional Business Development Head, to discuss its business and products, we learned that Grab worked with an event agency for a few months to incentivize downloads. We were informed that app usage and completed rides remained low.

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