Press ReleaseWhen You Get Called Out
October 17, 2026by admin
Talk publicly about sustainability long enough, and someone will call you out. It's not a risk to avoid. It's a certainty to prepare for. When Patagonia faced public scrutiny over labor conditions deep in its supply chain, they didn't delete the criticism or issue a defensive statement. They published an open assessment of the issue and detailed exactly what they were doing to fix it. What could have been a crisis became a case study in accountability.
