Bangkok, 29 April 2020 Businesses in every industry will eventually face a crisis. A crisis is defined as a substantial circumstance which provides large-scale and adverse effects on organizations, companies, individuals, or products and services. The results cause financial losses, property damages, injuries, or deaths. There are various types of crises, and knowing them could help us mitigate their impact. They can be intentional, such as terrorism, sabotage, organization misconduct, and also unintentional, for instance, natural disasters, pandemic, and economic decline.